Wednesday, September 29, 2010

Journalism graduates not good enough?

By Sintha Mkuziwaduka

In recent years, journalism trainers have been accused of producing graduates that are not ‘good enough’ for the industry. Rhodes University’s head of school of journalism and media studies, Guy Berger tackled the issue this morning at the Africa Media Leadership Conference at the Dar-es-Salaam International Conference Centre in Tanzania.

In his presentation, Berger said the challenge of performance is partially related to attitude and talent.

“You cannot train people in talent, attitude. But talent can be scrutinised during selection and the context will determine the attitude,” said Berger.

Journalism sites nowhere on top 20 list

by Sintha Mkuziwaduka

Media platforms are changing rapidly but journalism institutions are slow in adapting, Kagiso Media head of media convergence team, Nevo Hadas has said.
Hadas was making a presentation at the ongoing Africa Media Leadership Conference in Dar-es-Salaam, Tanzania. In the presentation titled ‘Radio 3.0 It’s the distribution... er Or The end of listeners‘, Hadas highlighted the fact that there is no journalism organisation in the top 20 sites in the world.
Hadas said the media are in a dangerous space, one that is rapidly changing. He said there is need for more investment and change in people, culture and budgets. About US$20 billion dollars has been invested in new media as compared to US$3 billion in traditional media, Hadas observed, adding there is room for innovative ideas.

Tuesday, September 28, 2010

Know your audience and speak their language

by Johanna Mavhungu

Case Studies of Sustainable Media Business Models: Kameme FM from Kenya and the Al-Ahram Media Group presented to the AMLC delegates what makes their media organisations sustainable. Kanja Waruru, Group Marketing Director, kick started with facts and figures provided by Steadman research now Synovate Group,on media in Kenya.

One of the commonalities between the two cases was that they understood their audiences, but used two different methods to keep in touch with them. Kameme uses research and niche programming to ensure that audiences interact via phone-ins and book clubs – listeners conduct book reviews. While Al-Ahram has a citizen journalism programme funded by the International Centre for Journalists (ICJ).