Winds of change blowing in the South African media with more female voices in the corridors of power

By Themba Sepotokele

Sixteen years since the dawn of the democratic dispensation, the positive winds of change are gradually blowing in the South African media.

The fourth estate, known for its patriarchy – with male faces dominating at the helm of editorial management, journalists, male analysts and experts have of late shown some signs of improvement.  The recent appointment of Phylicia Oppelt, Business Times editor, brings to three the number of women editors – others being Zingisa Mkhuma of the Pretoria News and Ferial Haffajee of City Press.

During my journalistic stint at The Star, there was a concerted effort to bring more women voices as sources and analysts. The Gender Commission also developed media contacts of female experts ranging from media to economists, but most were either media shy or were not trained to deal with the media; therefore that exercise was like climbing Mount Everest.

Fast forward to 2010, I am elated, though not over the moon about the progress made thus far in having female voices.

Now I am, like most South African’s, suffering from Malema-fatigue - yes I have had enough of Julius Malema and his antics. Everytime he spouts bile it makes media headlines. Juju is more popular than five Cabinet Ministers and provincial MECs. Yes, Ek is gatvol! Ndidiniwe! Ke kgathetse. Enough is enough. He should stop speaking without talking.

I have, however found comfort and solace in reading articles and columns penned by female writers, especially black writers. I am also really tired of the over-exposed male experts such as Steve Friedman, Xolelwa Mangu, Auburey Matshiqe, Professor Sipho Seepe, Professor Tom Lodge who seems to have hibernated.  Most of them have reached a sell-by date.

With The Sowetan having solicitated 702 Radio talk host Redi Direko, Business Day with Roda Kadalia, Neva Makgetla and Hillary Joffe, The Sunday Times has the sharp as a razor Pinky Khoabane and have recently enlisted Marianne Thamm.

The Sunday Independent has the intelligent and refreshing voice of Nompumelelo Sibalakhulu, a researcher at Institute for Security Studies, The Star with Heide Holland and Tselane Tambo, The Citizen with Sonile Nokuthula and The Times with Oppelet, Phumla Matjila and Jacquie Myburgh. I believe that the balancing of gender in the media is a step in the right direction. The Mail & Guardian has the witty Nikiwe Bikitsha, so is the Sunday World with Kuli Roberts and her hilarious pillow talk column. Her latest offering “Hey, all men rock – of course I love them … for selfish reasons,” left me in stitches.

We need more of new, sober and intelligent voices including those of Pheko sisters, Mohau and Lebogang.

These female writers are tackling tough issues from calling the bully from Limpopo to behave as it was the case with the articles written by Tselane Tambo and Heidi Hollan. Pinky Khoboane, for those who missed out, once shredded Clayson Monyela, a former journalist and spokesperson for the Limpopo Housing MEC Soviet Lekganyane. They also tackle soft issues such as music to beauty products. These columnists are worth the salt, the ink and paper.

Gone are the days when female writers would be reduced to agony columnist and recipe reporters, telling how to bake muffins or hot cross buns. They ask tough and relevant questions and if you miss them, you do so at your own peril.

We need more of such voices, some of the former and present journalists such as Lulama Luti, Sonti Maseko, Nomavenda Mathiane, Pearl Ranketseng, Bongiwe Mlangeni, Charity Bengu, Motshidisi Mokwena, Pearl Sebolao, Jackie Mapiloko (joined Mail & Guardian) and Lizeka Mda (destiny unknown) – sadly they both left City Press under the editorship of a woman.

I cannot but feel proud of the silent developments in the media fraternity, although it has been prompted by competiton, rivalry and the need to have women voices heard.  However, much more still needs to be done. 

How strange it is that a few years ago, my former female boss accused me of being a chauvinist, of being difficult and refusing to take instructions from female colleagues. Unfortunately I don’t take orders and instructions from non-starters and mediocre managers, be it male or female.

PS: Shame to the members of the ANC Women’s League who turned their provincial conference in Limpopo into a catfight instead of discussing policy issues. Yours was just a disgrace and maybe we should refer to you as the ANC Girls' League.

The writer is a former journalist. He is now a government communicator based in Gauteng and a media trainer attached to the Sol Plaatje Institute for Media Leadership at Rhodes University in Grahamstown. He writes in his own personal capacity.

A feminine feminist

By Rumbidzayi Dube, PDMM student

Until recently, being discriminated against as a woman had not been a huge factor for me. Don’t get me wrong, on countless occasions I have been objectified by my male counterparts, but I think it has become the norm so much so that I consider it a way of life. I am not saying that such occasions do not get mundane, annoying or just plain insulting. I am saying that overall, I get the occasional encounter, but in my life thus far, I generally have not felt discriminated against. It could be due to the fact that I am quite outspoken and am generally unafraid to stand up for myself so much so that discriminators cannot help but let me be.

It was not until my colleagues at the Sol Plaatje Institute made a presentation on the role of women in media that a switch suddenly went on in my head. I am now constantly aware of the degree of inequality when it comes to gender. After the presentation and discussion we had, I began to question the way in which women were represented in society- as sexual objects or victims of abuse. Reading an article by Colleen Lowe Morna further fuelled my interest. It gave me clarity on the levels of inequality and that it is not an issue being faced in African society alone- a society which is very much patriarchal. The so-called developed world still has a long way to go itself, and it makes me wonder, what more for ‘under-developed’ Africa and its low levels of education?

Listening to Harry Dugmore voice these issues during one of our lectures on the Essentials of Digital Media Management, an alarm bell sprang in my head. There seriously is an issue. Reiterating the need for change, I was disappointed to find out that a close friend who with a stable, well paying job and great credit rating was unable to get a bank loan because she was not married. Surely if even the educated banking professionals cannot see beyond gender how can we expect the average person with basic education to even fathom some sort of equality between men and women?

Truth be told, I have always been anxious of playing an active role when it comes to gender issues. I wonder to myself if it is possible to defend women’s rights and fight for equality without seeming like a fascist? I even hesitate to use the word ‘feminist’ because so often, it has negative connotations. To me, it implies a woman with no feminine qualities, dressing like a man and bullying the opposite sex into submission. Surely this cannot be the criteria used to qualify to be a feminist? I personally love to celebrate many of the ‘girlie’ activities that many associate with being a lady- going shopping, getting my hair done, watching romantic comedies whilst nibbling on some chocolate. I do not believe, however, that this takes away from my passion to promote the often silenced voice of women around the world.

I realise now that although certain things do not affect me on a personal level, I have the opportunity and resources to be the voice for many who have been silenced. I can be the voice not only in terms of issues pertaining to violence and abuse, but issues such as equal pay and women’s ability to succeed not just at baking a cake, but making our way up the ranks in many organisations donning high heels and perfectly manicured nails. I am beginning to realise that it can be done, and I can still enjoy the perks of being a woman and expect men to be chivalrous, but also have a say and make a mark on my way. I can be a feminine feminist.